Episode 11

full
Published on:

28th Oct 2020

#11 Australia: Building Rufus & Coco into a global brand with Anneke van den Broek

Can you remember the very first entrepreneurial venture you had, maybe as a kid? I think mine was in 2nd grade creating little arts & craft items to hold our pencils and erasers. I'd sell them for 5 or 10 cents, literally nickel & dime'ing. Anneke van den Broek had definitely started early in the world of entrepreneurship when she started breeding & selling mice to her local pet store for 40 cents each. At the age of 6! She went on to have a successful corporate career, earned her MBA, but ultimately knew she wanted to start her own business. She takes us through how a little vacation and an idea on the back of a napkin had started the journey to building the largest privately held pet care brand in Australia, with a global presence in 9 countries. She's been recognized as one of Australia's 50 most influential women entrepreneurs, among many other awards, but ultimately she is an advocate for pet welfare and animal rights, having contributed to saving the lives of over 30,000 dogs!

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About the Podcast

The Global UJ
See the world through the eyes of entrepreneurship
Why limit ourselves as an entrepreneur to just our own backyards when the world has limitless opportunities to make an impact?

From the hottest startups, government leaders mobilizing entrepreneurial change, to truly trying to understand the local markets, culture, and people. The Global UJ is a weekly podcast bringing you direct insight from the best entrepreneurs & leaders from around the world. Connecting us all from the developed to the developing nations, and everywhere in between, to look at opportunities on a global level.

Things we take for granted may still be a concept elsewhere, resources we have as entrepreneurs vary wildly across regions, but we can make the world just a little bit smaller and see how we can help each other as entrepreneurs by learning about the nuances of commerce within each country.

Hosted by Ujwal Velagapudi, a serial entrepreneur & investor bringing together his passion for business & curiosity to learn more about the world through the eyes of entrepreneurship. Ujwal has bought & sold numerous businesses across multiple industries. His professional career was in supply chain management, working in the aerospace & automotive industries, prior to leaving the corporate world to pursue his entrepreneurial ventures full time. Seeking opportunities to acquire, invest, partner, and consult! Follow him on Twitter @UjwalVelagapudi or reach out by connecting on LinkedIn!



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Ujwal Velagapudi

Ujwal Velagapudi brings together his passion for business and curiosity to learn about the nuances of commerce within each country, through The Global UJ.
Ujwal is a serial entrepreneur & investor, having bought & sold numerous businesses across multiple industries. His professional career was in supply chain management, working in the aerospace & automotive industries, prior to leaving the corporate world to pursue his entrepreneurial ventures full time. Seeking opportunities to acquire, invest, partner, and consult! Follow him on Twitter @UjwalVelagapudi or reach out by connecting on LinkedIn!